In the spring of 2017, some $25,000 in federal-agency funding that had been earmarked for scholarship funds for The 2017 Emerging Leaders Program (“ELP”) was paused due to federal budget cuts.
Recognizing the threat this loss posed to the future of the program, alumni of the 2016 ELP began work on a crowdfunding campaign to raise scholarship funds for 2017 participants.
Using IndieGoGo as its plaform, the ELP Legacy Project, as the Emerging Leaders are calling the campaign, will launch with a 60-second video featuring 2016 ELP alumni talking about the value of the program and why they believe in its future. The call-to-action will drive users to the IndieGoGo site, where they can micro-fund scholarships for the ELP class of 2017.
The objective of the campaign is to raise $50,000 to help underwrite the $2,500 per-person costs for the class of 2017. Those costs—$87,500 for a class of 35—include program instruction by The Teton Science Schools, travel, food and lodging, SHIFT Festival participation costs, and administrative overhead.enough to cover the loss of federal funding.
The Emerging Leaders are using the social media platform Thunderclap to raise awareness for the project. Thunderclap allows a single message to be mass-shared, flash mob-style, so it rises above the noise of social networks.
Supporters who sign up for the Thunderclap campaign—via Facebook, Twitter, Tumblr, or any combination of the three—will have the following message appear on their social media channels:
“We support a diverse, inclusive and equitable future for our outdoor recreation & public lands.”
The link will direct to the IndieGoGo site, where the video will tell the story of the campaign.
Following the initial post, one-minute video interviews with 2016 Emerging Leaders that document their relationships to public lands will be posted every week for six weeks to keep the campaign front-of-mind.
More details on the Legacy Project will be released in the lead-up to the campaign.