Peter Metcalf founded Black Diamond Equipment in 1989 and served as its Chief Executive Officer through 2015 and as a consultant and advisor through the start of 2017. Prior to BD’s creation he served, from 1982 through 1989, as General Manager & President of the Patagonia/Lost Arrow subsidiary, Chouinard Equipment Ltd. Mr. Metcalf serves as Director of Salt Lake City Branch of Federal Reserve Bank of San Francisco and Zions Bank. In addition he is the Vice Chair of the outdoor industry’s Conservation Alliance, and a board member of the Outdoor Alliance, American Alpine Club, and the Conservation Lands Foundation. He also heads up a Super Pac he founded that is committed to advancing a pro public lands agenda. Mr. Metcalf is a graduate of the University of Colorado, with a major in Political Science. He holds a Certificate in Management from the Peter Drucker Center of Management of Claremont College.