Rachel Piacenza

Rachel Piacenza is the Recreational Boating & Fishing Foundation’s (RBFF) Director of Marketing, leading the foundation’s national consumer and state marketing brand strategies. She has 10 years’ experience working with state fish and wildlife agencies in a marketing capacity. In her current role, Rachel oversees and directs all consumer marketing planning, execution and evaluation for RBFF’s Take Me Fishing™ and Vamos a Pescar™ brands.

Prior to joining RBFF, Rachel worked for the Wisconsin Department of Natural Resources (WDNR), Bureau of Fisheries Management. As marketing manager for WDNR, she developed statewide recruitment, retention and reactivation programs, as well as youth aquatic education programs.

Rachel earned a BBA in Marketing and General Business from the University of Wisconsin – Whitewater in 2006. During her time away from the office, Rachel is an avid angler and enjoys staying active and coaching youth sports.


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