Wayne Hubbard

Wayne Hubbard, known for his many talents and abilities, has been an outdoor entrepreneur for more than 25 years. He is the Co-Founder of Urban American Productions, a television production company providing world class film and television quality content. His production company produces the 4x EMMY nominated award winning outdoor lifestyle TV show Urban American Outdoors, which has aired weekly across the US.

Wayne’s earlier background is in finance and marketing. He has dedicated himself to creating and building partnerships and training that educate and inspire people to become aware of the world around them with conservation and preservation as philosophical cornerstones.

In 1994, Wayne helped to develop an environmental justice and ecology youth training program to bring the educational program to the neighboring schools. The program’s impact, which includes 9,040 students, 402 teachers, and 36 schools, brought in Ecology and Safety awareness curriculum to the schools.

In 1999, Wayne created the first outdoors TV show that represented not only traditional sportsmen and woman but also the emerging markets that had never been included. Through Urban American Outdoors you get outdoors from a different perspective.

In 2005 Urban Kids Fishing Derby was created for urban youth and families to recreate, celebrate and connect to nature where they lived. Currently the Derby is on tour going to various cities. The new commitment is to get 1,000,000 urban kids to a public lands through fishing and other outdoor activities by 2020.

On March 18, 2014, Wayne was nominated and received an invitation to participate in the prestigious White House Champions of Change Ceremony: Engaging the Next Generation of Conservation Leaders. This event honors people and organizations from across the country who are working to get young people to connect to nature and outdoors.

In August 2015 Wayne was appointed by Secretary Jewell and Secretary Vilsack of the Obama Administration to the Wildlife Hunting Heritage Conservation Council, becoming the first African American to ever be on this Council.

Recently Wayne was appointed by Secretary Vilsack to be a Federal Advisory Committee Representative on the US Forest Service Northeast Recreational Council.

Growing up in a family of active outdoorsmen, Wayne quickly came to appreciate wildlife and outdoor adventures. Over half of the outdoor shows he watched on TV took him on adventures he could only be a part of from his television chair. The lavish excursions and extravagant safaris depicted by most shows would be a once in a lifetime adventure for him and the average viewer. Wayne found it hard to identify with the 500 plus outdoor sporting shows now airing nationally. Hubbard believed the average urban sportsman should have a show he could relate to: one that depicted urban sportsmen experiencing the excitement of affordable outdoors recreation from a different perspective. With his program he could help connect others like him back to nature with images that had never been seen in broadcast or print. He believes being in nature heals mind, body & soul.

Urban American Outdoors (UAO) was created to embody the full Urban Outdoor Lifestyle. Wayne’s weekly audiences include a diverse demographic as well as the traditional outdoor enthusiasts, women and children. Along with the fishing, hunting, hiking, camping or motorsports adventures, Wayne emphasizes outdoor safety tips, conservation, cultural and historical locations and even shows his audience how to prepare delicious wild game and fish dishes. Over the last decade Wayne and his crew have been able to achieve so much in the Outdoor Industry by creating an award winning and Emmy nominated TV program that has made an impact on the Outdoor TV world and has made the majority of traditional shows step up their game. UAO has won over 50 Broadcast Industry awards as well as Congressional Recognitions, State and Local Proclamations, and Resolutions.

Wayne also created the Urban Outdoor Experience for the youth in the city and The Urban Sportsman Feeding the Hungry Program to help feed the people. He also has created spinoff show, Urban Soul Wild and Urban Outdoors Adventures. Hubbard enjoys living the Outdoors Lifestyle and will continue keeping it Green and helping people who have had no voice to speak freely about their love of the Great Outdoors because he full heartedly believes that outdoors is for everyone.

Wayne will speak at the panel ‘Outdoor Recreation and Cultural Relevancy‘ on Friday, October 14 at 10:30 AM as part of the SHIFT Summit.

Tickets for the 2016 SHIFT Festival can be found here.

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