DAY 2 of the Outdoor Blogger Summit (OBS), the first conference for outdoor digital journalism, continues with a focus on blogging from the perspective of brands, and ways to grow your traffic.
Tickets for and information about OBS may be found here.
AGENDA, FRIDAY, OCT. 9
7:30 a.m.: Blogger Breakfast
Alpine House
Yoon Kim provides an overview of the agenda for Day 2. Network over coffee and the Alpine House’s award-winning breakfast with your peers.
9:00 am: Review discussion thus far and agenda for today
SHIFT Shared Content
Center for the Arts Theater Stage
9:15 am: Outdoor Access | Lightning talks and plenary discussion
SHIFT Shared Content
Center for the Arts Theater Stage
Core question: How do we improve sustainable access to public lands and waters in order to best foster stewardship of these lands by the stewards of tomorrow?
Moderated by Dan Nordstrom, 5 presenters each have exactly 5 minutes to share initial ideas and reactions to the core question. The remainder of the time (approximately 25-30 minutes), panelists will respond to each other’s ideas and react to the other discussion questions, with participation from the audience.
Moderator: Dan Nordstrom, President and CEO, Outdoor Research
Presenters:
10:30 am: Responsible Recreation | Lightning talks and plenary discussion
SHIFT Shared Content
Center for the Arts Theater Stage
Core question: How do we establish a common ground among recreationalists, land managers and conservationists that minimizes conflict between user groups and sustains the active use of our playgrounds in perpetuity?
Moderated by Aparna Rajagopal-Durbin, presenters have 5 minutes to share initial ideas and reactions to the core question. The remainder of the time (approximately 25-30 minutes), panelists will respond to each other’s ideas and react to other discussion questions, with participation from the audience.
Moderator: Aparna Rajagopal-Durbin, Director of People & Culture, Outdoor Industries Women’s Coalition
Presenters:
11:30 a.m.: Lunch
Lunch is available at local restaurants and food carts in front of the Center for the Arts.
1:00 p.m.: What Brands Really Want
Center for the Arts UW Classroom
Rachael Lyon, Director, Public Relations, Victorinox
Trying to crack the Brand partnership nut? Sending partner prospecting emails to brands that receive radio silence? Trying to get to the partnership you get paid for versus product trade for play? Get a peek behind the Brand curtain from the inside out, including relationship vetting, goals and metrics for establishing – and growing – brand relationships.
2:00 p.m.: Leverage Your Social Clout
Center for the Arts UW Classroom
Nigel Milne, Founder, SpectrumIM
Social media provides brands and PR agencies a customer’s first impression. If your social media is highly engaged, brands will pay higher ad rates. This session will talk about how to grow your social media audience and engagement—and why it matters.
3:00 p.m.: Outdoor Blogger Summit Wrap-Up
Center for the Arts UW Classroom
Yoon Kim, Founder, Blogs For Brands
3:30 pm: Aligning for Action
SHIFT Shared Content
Center for the Arts Theater Stage
The final plenary and small-group session will be organized around the suggestions and ideas generated during the small-group discussions. The Map of Action will literally guide the organization of participants during the final session. Small groups will organize around the most prominent ideas from the previous sub-theme discussion. This final session is a chance for participants to get specific and identify which actions discussed during the Summit should be replicated for greater impact.
4:30 pm: Announcement of all SHIFT Award Winners
SHIFT Shared Content
Center for the Arts Theater Stage
All SHIFT award winners announced, including:
· Non-Profit Leadership
· Public Land Management Innovation
· Business Leadership
· Adventure Athlete Stewardship
· Youth Leadership
· SHIFT Forward Award (people’s choice)
This will also be the final closing session for the Summit.
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Day 1 Agenda: click here
Yoon Kim
Rachael Lyon
Nigel Milne
