Building a Map for Cultural Relevancy at SHIFT


Aparna Rajagopal-Durbin, co-founder of The Avarna Group, will facilitate the Cultural Relevancy Workshop at SHIFT.

Tickets for the Cultural Relevancy Workshop may be purchased here. Class size is limited to 30 people.

Cultural relevancy can feel like the elephant in the room. It’s big. It’s heavy. It’s overwhelming. If you feel like you’ve been talking the cultural relevancy, diversity, and inclusion talk but don’t know how to walk the walk, SHIFT presents a workshop customized to address your needs.

On Thursday, October 13, from 8:00 am – 12:00 pm, immediately preceding the SHIFT Summit, SHIFT will host a Workshop on Cultural Relevancy.

Presented by The Theodore Roosevelt Conservation Partnership, and coordinated and run by Aparna Rajagopal-Durbin, co-founder of The Avarna Group, the industry leader in diversity, equity and inclusion, the workshop will make the pachydermic work of cultural relevancy more palatable and less paralyzing by allowing you to take one bite at a time.

The workshop will help participants to understand and confidently articulate what the work entails, explain why it’s critical to our collective future and build a plan for their organization to move forward with this work. Participants will leave with a map plotting their organization’s next steps and a compass to guide them there. They’ll also build relationships with peers who are engaged in the same work.

Objectives: At the conclusion of the workship, participants will be able to:

  • More confidently define and distinguish between diversity, inclusion, equity, and cultural competency, sometimes broadly referred to as cultural relevancy.
  • Clearly articulate why cultural relevancy is critical to the future of their respective organizations.
  • Share cultural relevancy successes and challenges with peers.
  • Plot a universe of cultural relevancy strategies (including their respective organizations’ current strategies) on a four-quadrant map.
  • Prioritize strategies in all four quadrants, and identify tactics and resources to support these strategies.


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