Offices of Outdoor Recreation Workshop

Room: Timberline I

What: A workshop on the creation of offices of outdoor recreation


Presented by People For Bikes and the Outdoor Industry Association, and facilitated by the OIA’s Local Recreation Advocacy Manager Cailin O’Brien-Feeney and Brad Petersen—who, as Director of Utah’s office, was the first such director in the country—the workshop will begin with presentations by Luis Benitez, Tom Adams, Jon Snyder, directors of the Offices of Outdoor Recreation for Colorado and Utah, respectively, and Washington State’s Recreation Policy Advisor.

Learn how to create an office of outdoor recreation in your state, with the five most experienced people in the country.

For more information, click here.

To register, click here.


8 a.m.: Breakfast Presentation: Office Creation

  1. Three Case Studies
    1. The Colorado Outdoor Recreation Industry Office: Luis Benitez
    2. Utah’s Office of Outdoor Recreation: Tom Adams
    3. Washington’s Senior Policy Advisor for Outdoor Recreation and Economic Development: Jon Snyder
  2. Takeaways: What each current director/advisor would have workshop participants know
    1. Luis Benitez: Use your network
    2. Tom Adams: Know your legislature
    3. Jon Snyder: Know your counties, their economic drivers and their players

9:00: Deep Dive: A State-by-State Overview

  1. Funding
  2. Program Support
  3. Policy Influence
  4. Inter-Agency Collaboration

10:00: Break

10:15: Campaign Workshop

Working in geographic teams with facilitation from Luis Benitez, Tom Adams, Jon Snyder, Brad Peterson and Cailin O’Brien-Feeney, participants will work in teams assembled by geography (i.e., New England, Southeast, West Coast, etc.) to develop an actionable plan for office creation in their respective regions.

Guiding questions for the working time:

  • If you are already in the campaign stage, how will you refine your current efforts based on what you heard and learned here today?
  • What is your case (demonstration of need) for this sort of position or office?
  • What are your tactics for implementation – legislative or executive action? Why? Both offer hurdles, as well as unique benefits
  • If you are in a state that already has an office like this, how will you change your working relationship with that office?
  • How are your key allies in this advocacy work? How will you reach out to those you don’t already know?

11:30: Report Out

Each team will report back on the key points of their action plan for creating offices in their respective states.

12:00: Adjourn


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