Chris Lindland, CEO of San Francisco-based Betabrand, has built a thriving company by designing clothing around urban trends and stereotypes. For the urban bicycle commuter, there’s the Bike-to-Work pants (khaki and reflective–“from the bike to the boardroom!”). The discerning foodie can make sure his eggplants don’t crush his eggs by carrying the world’s first farmer’s market backpack. And for contrarians who like to go against the grain, there are Cordaround pants, with horizontal wales. For real misfits, the company made the Black Sheep Sweater from the wool of actual black sheep. The company, launched in 2010, expects sales to exceed $30 million next year.