Laura Swapp

IMG_1733Laura Swapp is the Director of Public Affairs & Next-Gen Marketing at REI. Laura is a seasoned professional who leads organizational evolution, responsible business practices and new market development. She is currently responsible for developing a defined and approved go-to-market approach for Multicultural Millennial audiences with an existing focus on the Latino market in the SW. She also leads the co-ops end-to-end women’s strategy, serves as VP of the REI Foundation and oversees the development and execution of marketing plans to identified target audiences based on business opportunities for the co-op. She notes, “If you care about ‘diversity,’ the most respectful thing you can do  is to listen to your customers.”

 

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