Business Leadership Lunchtime Discussion

Throughout SHIFT, 2017 SHIFT Award Official Selections will be highlighted during lunchtime discussions developed around each Award category.

The Business Leadership lunchtime discussion will be held from 12:15-2 p.m. at Lotus. The lunch will convene stakeholders in the Business Leadership category for networking, discussions of challenges common to the space and a showcase of the ways Award category representatives are addressing them with their work.

The discussion is open to the public, and local stakeholders as well as SHIFT attendees are invited to participate. Food and beverages will be available for purchase.


Backcountry Hunters and AnglersThis Business Supported by Public Lands

Representatives: Land Tawney, Mateen Hassami

Backcountry Hunters and Anglers (BHA) is committed to stopping the growing effort to seize control of the public lands on which our businesses depend. BHA built a petition for outdoor business to join them and the nearly 10,000 sportsmen who have pledged to defend our American public lands birthright – and the more than $878 billion in annual consumer spending and 6.1 million direct jobs that the outdoor industry supports. To date, the campaign has activated nearly 300 business in public land defense, who have signed on to a list which can be shared with the media, Congress, and other stakeholders in the public lands dialogue.

Klean Kanteen

Representative: Caroleigh Pierce

Klean Kanteen—a for-profit, mission-based, family owned company that creates and distributes products that are solutions to single-use items—facilitates collaborative conversations with nonprofit organizations and for-profit brands. This in turn offers the opportunity for shared resources to increase effectiveness; it can also reduce the fear and common practice of not sharing information or funding sources.

Many businesses give dollars to support causes but do not always invest beyond the check or attendance at the annual gala to identify other ways in which they can support. In Klean Kanteen’s perspective, a deeper relationship offers the opportunity to have greater impact. Such relationships include those with 5 Gyres, American Rivers, and NatureBridge, which Klean Kanteen supports with a portion of the more than $1.5 million in environmental donations they have made since their founding.

Patagonia, This is Bears Ears

Representative: Ron Hunter

On April 26, 2017, President Trump signed an executive order to review the designation of 27 national monuments, including Bears Ears. In response, Patagonia created a multi-level effort to defend Bears Ears & the Antiquities Act, using multimedia platforms, engagement mechanisms, advertising campaigns and letter-writing efforts to tell Secretary of the Interior Ryan Zinke why Bears Ears National Monument is of environmental, economical and cultural significance. The campaign consists of three parts: culture, sport, and activism, activating Patagonia’s vast user network in contacting their representatives to protect Bears Ears. 

The campaign has led to:

  • More than 33M social media impressions
  • More than 42k tweets, comments, calls to the Department of the Interior, Secretary Zinke, and President Trump
  • More than 50 call hours logged
  • More than 2,500 stories run online, in print, on TV and radio

REI, Opt Outside

Representative: Taldi Walter

On Black Friday 2015, REI decided to shut all 149 of its store doors, process no online sales and pay all 12,287 employees to take the day off and head outside instead. The underlying concept focused on highlighting consumer choice, which in this case meant the decision to spend time in the outdoors rather than using the now-infamous holiday as a race to find the best deals. More than 175 national and local organizations joined the movement, and an estimated 1.4 million people participated in outdoor excursions via the hashtag #OptOutside. One year later, more than 700 organizations and 6 million people participated.

Wylder Goods

Representatives: Lindsey Elliot, Jainee Dial

Wylder is the first female-owned and the only Utah-registered B-corp in the state. As a benefit corporation, Wylder’s mission is to create rapid transparency and drive both demand and production towards sustainable and innovative consumerism. They partner with regional and national non-profits to fund solutions to the environmental crisis, and educate their audience on specific campaigns and calls to action. They contribute 2% of revenue to their 501(c)3 partners, and work closely with them to connect people to wildland, educate for human rights, environmental health and ecological justice, cultivate outdoor adventure stewards, and conserve and protect wildland to increase ecosystem diversity and resilience. One third of their marketing is dedicated to sharing the campaigns, missions and initiatives of their non-profit partners.

Rocket Fuel