The founder and director of SHIFT and of its parent organization, The Center for Jackson Hole, Christian Beckwith moved to Jackson, Wyoming, in 1994, and soon thereafter started his first publication, The Mountain Yodel. In 1996 he became the youngest person to edit the world’s premier mountaineering journal, The American Alpine Journal. In 2002 he co-founded Alpinist Magazine, an archival-quality climbing quarterly that Reinhold Messner called “the greatest climbing magazine in the world today.” More recently, he started the surfing, skiing and climbing extravaganza, The Alpinist Film Festival; coordinated the Teton Boulder Project, which developed a Jackson Hole bouldering park to honor Teton pioneers; and launched Outerlocal, a social media website for adventure athletes. He has made expeditions to Kyrgyzstan, Alaska, Peru and Tibet, skied the Grand Teton half a dozen times, and established numerous first ascents and descents around the world. Beckwith advocates a “place-first” approach to outdoor recreation that prioritizes the well-being of our places over the activities we love to do in them so that we may avoid the tragedy of the commons and the loss of John Muir’s legacy.