Mikhail Martin is a software engineer and co-founder of Brothers of Climbing, a 2017 SHIFT Award Official Selection. When Mikhail and crew realized how few people of color there were in the climbing community, they decided to do something about it. Enter Brothers of Climbing (BOC), an organization dedicated to bringing diversity to the rock climbing community. Now Mikhail and his growing crew are helping make climbing a sport for everyone. In October 2017, he is co-organizing The Color the Crag Climbing Festival, the mission of which is to increase the presence of people of color outside, encourage community and leadership, and provide positive representation of climbing and physical activity among populations of color.