Business Leadership

Winner

OrganizationREI Co-Op
LocationSeattle, WA

Description

Stacy Bare, their nominator, writes, “No other organization I am aware of has funded as much in this space as REI.” Among other things, REI has supported the research of the Great Outdoors Lab, a collaboration between the Sierra Club and the Greater Good Science Center, with $325,000 over three years. They have also funded research in the outdoors via University of Washington and the Center for Nature and Health, which is now being published.

Official Selections

OrganizationArchery Trade Association
LocationNew Ulm, MN
Founded1953
LeadershipMatt Kormann, President/CEO
Dan Forster, Vice President & Chief Conservation Officer
Jennifer Mazur, Senior Director of Outreach and Education
ContactJosh Gold, JoshGold@archerytrade.org 

Initiative Overview

The Archery Trade Association works to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come.

Impact

Environmental: We are connecting current and future generations to the natural world around us through archery and bowhunting. It provides them with appreciation for the outdoors, conservation, and sustainable living.

Community: The tradition of the sports of archery and bowhunting runs deep. We consistently work with our members to connect them to their local communities, and hope they become the archery/bowhunting hub to build a sense of family across the sport, all over the country.

Economic: As part of our work with the ORR (Outdoor Recreation Roundtable) the outdoor recreation industry is responsible for 2.2% of the United States overall GDP, totaling $734 billion of economic output.  An average of $50M per year in archery Federal Excise Taxes contributes significantly to state conservation efforts.

Success to Date: 2500+ ATA members with an 83% retention rate in 2018. In the US, 7.9 million people participated in archery and 11.5 million people went hunting.

Impact by the numbers

  • 2500+ ATA Members in 49 US states and 26 countries
  • ATA manufacturer members contributed to the nearly $50M collected in FET taxes for bows, accessories and arrow shafts in Federal Fiscal Year 2017

Innovation

As our organization and the industry is consistently changing, the ATA listens to our members and bends and weaves to help provide solutions with whatever they are facing. We are currently going through a rebrand to align ourselves with our members passion for the industry, the sports and the outdoors.

Replicability

We strive to make initiatives and approach replicable for our members. We have dedicated staff working on creating resources and valuable member benefits year-round to make their businesses better. We work on many different scales (geographically, scale of projects, impacts) with each being different, and working to tailor each approach to find the best solution.

Biggest Challenge to Advancing This Work

Decreasing participation in the sports of archery and bowhunting. The ATA is actively working on a consumer campaign to help increase active consumer participation in the sports and also being relevant with our members while pushing the needle forward with partners and those outside the industry.

OrganizationIdaho Business For The Outdoors
LocationBoise, ID
Founded2017
LeadershipIlana Rubel, Board of Directors
Heather Dermott, Executive Director
Molly Priest, Board of Directors
ContactHeather Dermott, hdermott@gmail.com

Initiative Overview

In Idaho, our outdoors are an economic driver. Our outdoor recreation economy generates $7.8 billion in consumer spending and $2.3 billion in wages and salaries, according to the Outdoor Industry Association.  People in Idaho love our outdoor quality of life; 79% participate in outdoor recreation. Businesses across industries routinely use the outdoors to attract and retain employees in Idaho for less pay than neighboring states. Yet, when it comes to preserving the outdoors as a treasured asset, Idaho’s outdoors and public lands remain largely unmeasured and unrecognized as an economic asset in policy and land management decisions.  Idaho Business for the Outdoors’ (IBO) provides a collective, non-partisan business voice in support of the investments, jobs, innovations, revenues and wellness benefits sustained through the preservation of Idaho’s outdoors.

Impact

Idaho’s outdoors have been working for Idaho businesses for years.  Now it’s time for Idaho’s businesses to support Idaho’s Lands.  Idaho Business for the Outdoors unites businesses across industries to create a nonpartisan voice in support of the jobs, revenues, innovations and wellness benefits our public lands and outdoors sustain.  Businesses and employees across industries benefit from healthy land, water and air.  Our recreational outdoors attract employees, businesses and investments to Idaho and support a healthier population – the 2nd most physically fit in the nation.  We support research that values and measures the benefits of our outdoors to our communities.  We use research, advocacy and policy to promote the value in preserving Idaho’s public lands and outdoors. In our first year, we united 22 founding business members across different business sectors as advocates for our outdoors and public lands. We hope to double our membership and voice this year!

Impact by the numbers

  • United 22 business members across different business industries in our first year

Innovation

Too often Idaho lawmakers hear only about the economic value in selling off or commercializing our public lands and outdoors. We extend the base of public land beneficiaries and supporters beyond outdoor businesses and environmental organizations. As outdoor amenities become both increasingly desirable for quality of life and increasingly scarce elsewhere, IBO sees tremendous value in safeguarding our outdoor assets through a strong united business voice.

Replicability

IBO unites business members who believe a health long-term economy goes hand in hand with access to the outdoors.  We need to engage business communities beyond outdoor recreation in land management and preservation plans.  Every state has land and water worth advocating for!

Biggest Challenge to Advancing This Work

The biggest challenge in advancing this work is in keeping it nonpartisan and a diverse set of business sectors and stakeholders engaged as beneficiaries.

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