Lise grew up in Michigan chasing adventure. Her passion for fly fishing led to her found Maven Fly in 2012. The mission of the company is to marry fashion + function in outdoor clothing designed for women. Before Maven Fly she spent years working in the marine industry with her brother at Tempress Products, a family business. Lise is a graduate of the University of Arizona and has background in marketing and promotion with a focus on brand building. In her 20+ year career she’s worked with many great retailers and brands. Bass Pro Shops, Fetzer Vineyards and Pizza Hut are a few of her favorites.
For years Lise has been a supporter and volunteer for Casting for Recovery. She officially joined the team as the Marketing Director in 2017 and now focuses her energy on CfR. She’s a mom to one amazing daughter with special needs, who’s determination and strength are a constant reminder that anything is possible. She also is currently serving on the American Fly Fishing Trade Association Board. Lise calls Austin, TX home, where she lives with her longtime Veterinarian boyfriend, daughter and 3 dogs.