To determine nominees for The SHIFT Awards, SHIFT researchers identify individuals, organizations or initiatives from around the country that leverage outdoor rec for conservation gains in seven categories: Non-Profit Leadership, Business Leadership, Public Land-Management Innovation, Technology, and Youth Engagement, Adventure Athlete and Youth Leadership.
SHIFT’s team of evaluators then rank each initiative, organization or individual according to the following criteria.
Total = Sum (Ratings x Weight)
The top 25% of the initiatives as evaluated by SHIFT researchers are then invited to participate in SHIFT, which showcases on-the-ground work that is successfully meeting challenges at the nexus of outdoor recreation and conservation in communities around the country.
The top 10% of the initiatives in each category (or the three highest-ranking initiatives, whichever is higher) comprise the finalists for The SHIFT Awards.