Happy Hour: Gotta See It To Be It

At the 2017 SHIFT Festival, the “Gotta See It to Be It” project convened social media influencers to discuss the influence of social media on who we expect to see outside, and how we can use grassroots mediums to challenge the prevailing narrative of the outdoor recreation community. Out of this was born Diversify Outdoors, which created a network of social media innovators committed to positive disruption in the space. What will this year’s Gotta See It project produce? This dynamic, interactive happy hour discussion presents a report-out on 2018 proceedings.

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