Ron Schneidermann is an entrepreneur who is passionate about building great companies that help people have authentic, organic, real-world experiences. In 2005, Ron co-founded Liftopia, the global leader in ski lift ticket bookings, and most recently was Head of Growth at Yelp Reservations. Ron is committed to mentoring other entrepreneurs. He frequently advises members of the 500 Startups community, and speaks at industry and thought leadership events. Ron attended UCLA, where he earned his bachelor’s degree in Mass Communications, and lives in the East Bay, California, with his wife Jenny, their three children, and their dog Sally Toodle the Golden Doodle. Ron loves riding his mountain bike, but his all-time favorite trail is the Na Pali Coast Trail in Kauai.